Abstract
Indicators on tourists' satisfaction during the festive tourism activity of Third Month Fair celebrated by the Bai Nationality in Dali are collected through questionnaires. Evaluation factors of tourists' satisfaction are divided into 6 groups, respectively, tourism, catering, traffic, shopping, entertainment and accommodation. Analytical hierarchy process is applied to determine the weight of various indicators of the evaluation indicator system. Multilevel fuzzy rating method is applied to evaluate the satisfaction of tourists in Dali during Third Month Fair on this basis. In the end, factors influencing the satisfaction of tourists with the celebrations of Third Month Fair by the Bai nationality in Dali are analyzed, so as to be of reference to the study of factors influencing the satisfaction of tourists during the festive celebrations of minorities in Yunnan, the hosting and further optimization of festive activities.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
