Abstract
This paper selects Qingcheng Mountain homestay as the research object, collects online reviews of the top 50 homestays ranked by Ctrip's popularity on the Internet through octopus collectors, and obtains 3008 valid samples through sorting. Using text analysis research methods, this paper uses ROST CM6 software tools to analyze high-frequency words and emotional images, and discusses consumers' experience and perception of Qingcheng Mountain homestay. The study found that consumers' perception of Qingcheng Mountain B&B mainly reflected in five aspects: geographical environment, B&B facilities, service quality, emotional evaluation, and willingness to stay again. They were most concerned about the health situation and infrastructure inside the B&B, as well as the service attitude of the B&B service providers. Therefore, operators of B&B in Qingchengshan should strengthen the health management of B&B, update the basic functional facilities of B&B, optimize the service quality, and further improve the accommodation experience of consumers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
