Abstract
With the rapid development of science and technology and the intensification of market competition, digital transformation has become an important way for enterprises to survive and develop. Digital transformation is of great significance to enterprise innovation management. By improving efficiency and response speed, optimizing resource allocation, broadening innovation horizons, improving products and services, enhancing employees' innovation capabilities, and strengthening risk management, digital transformation provides strong support for enterprise innovation management. Digital transformation is not only a technical upgrade, but also a profound change in enterprise management mode, business process and organizational culture. In this process, the enterprise innovation management has also been greatly promoted and influenced. This paper will take Haier Group as an example to explore how digital transformation drives enterprise management innovation, and analyze the key elements and strategies in its transformation process.
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