Abstract
This article traces the essence of the tourist souvenir design, explaining the core of its value, the essence of local culture, and emphasizing the law of souvenir market value that maintains the uniqueness of local culture to attract purchases. By analysing the current situation of design homogeneity and lack of innovation in Chinese market, it proposes an innovative idea, “Back to Design Origins”. Then taking Nanjing souvenir design as an example, it introduces two innovative approaches, “Discovery and Application of New Cultural Elements” and “ Cute Stylization of Traditional Symbols”. In the end, it summarizes several feasible rules on element selection, symbolic method application, and carrier selection, mainly based on the thought of “Back to Design Origins”.
Highlights
Local traditional culture is an overall representation of the evolution and integration of a local civilization that reflects the characteristics of the region and incorporates various ideological cultures and ideologies of local history [1]
Tourist souvenirs are products purchased by tourists in tourism, which are rich in regional folk customs and cultural characteristics, and have memorable values
In 2009, 187 scenic spots in Beijing received more than 150 million tourists, a yearon-year increase of 29.8%, and the sales revenue of goods was 140 million Yuan, a year-on-year increase of 15.9%; Obviously, compared with the rapidly growing number of tourists, the lag in the development of tourism commodities has become one of the important factors affecting the development of Beijing's tourism industry [3]
Summary
Local traditional culture is an overall representation of the evolution and integration of a local civilization that reflects the characteristics of the region and incorporates various ideological cultures and ideologies of local history [1]. Tourist souvenirs can best reflect the most fundamental cultural characteristics of a resort or a city, showing particularity and irreplaceability. Tourist souvenirs are products purchased by tourists in tourism, which are rich in regional folk customs and cultural characteristics, and have memorable values. Its sales and promotion is a process of disseminating local characteristics and culture. Excellent souvenirs can drive local economic benefits and protect and inherit many culture-loaded items. Tourist souvenir design is a process of symbolizing local cultural elements [2]. The stronger the cultural characteristics of souvenirs, the more attractive they are to tourists, with a great desire to buy. It further illustrates that souvenirs with stronger cultural characteristics have higher market value
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