Abstract
In the era of big data, information technology is a double-edged sword. With the development of information technology brought about by the massive data is currently facing important challenges. Today, the pace of social development is changing rapidly, the digital world not only created a mass of data information, but also to create a series of commercial interests and social benefits. However, through researching the connotation, characteristics and development trend of large data, it finds out the potential hidden dangers behind the big data, balances the benefits and risks, and puts forward feasible coping strategies. Human as the main body of big data, must control the large data, return to the natural state of human life itself.
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