Abstract
Cultural heritage tourism is one of the most essential components in tourist industry while tourist perception is of considerable referential importance for the development of cultural heritage destination. As one of the touristic hot spots after Beijing Olympics games as well as a typical sports cultural heritage tourist attraction, Beijing Olympic Park has become a new tourism landmark and tourist destination in Beijing. Based on a tourism market questionnaire survey, this paper analyses the present situation and existing problems of the tourism development in Beijing Olympic Park from the tourists perspective. This paper also tests five research hypotheses and makes some suggestions on the tourism market, tourism branding, tourism activities, tourism support system etc. specifically for Beijing Olympic Park.
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