Abstract

In the 21st century, the phenomenon of economic globalization is very common, many companies have begun to enter the global market, transnational business models have become popular, so that complex financing methods have become a topic that every enterprise that wants to enter the international market must study. Many experts and scholars in the world have studied this in depth, but for individual excellent enterprises, it is worthwhile to start from its perspective. This article uses Apple as an example to analyze the company's financing methods and inspiration for the development of other multinational companies in the world. This paper uses the method of case analysis to analyze the unique financing structure of Apple at various stages of development, and draws the following conclusions, first of all, it is necessary to establish a diversified financing model to avoid the shortage of funds caused by single financing. Second, it is necessary to flexibly adjust the financing structure according to the development stage of the enterprise. Finally, it should pay attention to the issue of equity dilution in the external financing process, which may involve the loss of control of the company.

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