Reputation Management Improvement through Education Services and Public Relations at Al Fidaa Integrated Islamic High School Bekasi-Indonesia

Abstract

Islamic educational development institutions in Indonesia show positive progress, especially with the existence of the Integrated Islamic School Network (JSIT) by increasing adaptability, capability, capacity and quality. Competition and trust are faced with the challenge of managing the school’s reputation in the long run. The research objective is to analyse the influence of education services and public relations on reputation management. The research used quantitative methods with a survey approach at SMAIT Al Fidaa, Bekasi Regency of Indonesia. Sampling using stratified random side from active students in the academic year 2023/2024. Data were sourced from questionnaires, observations, documentation and literature studies, while data analysis used descriptive and correlational tests. The results showed that educational services affect reputation management. Public relations affect reputation management. Education services and public relations affect reputation management. Research implies that the more education services and public relations improve, the better reputation management will be. The limitation study to student respondents, using questionnaires and the number of variables and indicators constructed. Further research needs to be conducted in Focus Group Discussions to strengthen reputation management indicators by the Integrated Islamic School Network.