Abstract
This report provides an overview of China’s publishing industry in 2018, including the number of publishing houses, the total volume of books published and the structure of publications. As for China’s best sellers in 2018, the segment generally showed a steady trend of growth, and the fixed prices of the best sellers made greater contribution to the overall fixed prices of publications. There were over 400 books with over 200,000 copies sold, far more than the figure in the previous years. As for the retail market in 2018, the sales of printed books kept growing, with a fall after rise. The online and offline sales were uneven, and online bookstores contributed significantly to the overall growth. The best-performing category of books was different from those in the previous years, while the teaching aids and teaching materials grow faster than other categories. New books were not popular enough, while the classics and the themed publications sold well.
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