Remote and digital services in UK general practice 2021-2023: the Remote by Default 2 longitudinal qualitative study synopsis.

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Remote services (in which the patient and staff member are not physically colocated) and digital services (in which a patient encounter is digitally mediated in some way) were introduced extensively when the COVID-19 pandemic began in 2020. We undertook a longitudinal qualitative study of the introduction, embedding, evolution and abandonment of remote and digital innovations in United Kingdom general practice. This synoptic paper summarises study design, methods, key findings, outputs and impacts to date. From September 2021 to December 2023, we collected > 500 hours of ethnographic observation from a diverse sample of 12 general practices. Other data sources included over 200 interviews (with practice staff, patients and wider stakeholders), 4 multi-stakeholder workshops (184 participants), grey literature (e.g. Care Quality Commission reports) and safety incident reports. Patient involvement included digitally excluded individuals from disadvantaged backgrounds (e.g. homeless, complex needs). Data were de-identified, uploaded to NVivo (QSR International, Warrington, UK), coded thematically and analysed using various theoretical lenses. Despite an adverse context for general practice including austerity, workforce shortages, rising demand, rising workload and procurement challenges, all 12 participating practices adjusted to some extent to a 'new normal' of hybrid (combined traditional and remote/digital) provision following the external shock of the pandemic. By late 2023, practices showed wide variation in digital maturity from a 'trailblazer' practice which used digital technologies extensively and creatively to 'strategically traditional' practices offering mainly in-person services to deprived and vulnerable populations. We explained practices' varied fortunes using diffusion of innovations theory, highlighting the extensive work needed to embed and routinise technologies and processes. Digitally enabled patients often, but not always, found remote and digital services convenient and navigable, but vulnerable groups experienced exclusion. We explored these inequities through the lenses of digital candidacy, fractured reflexivity and intersectionality. For staff, remote and digital tasks and processes were often complex, labour-intensive, stressful and dependent on positive interpersonal relations - findings that resonated with theories of technostress, suffering and relational co-ordination. Our initial plan for workshop-based co-design of access pathways with patients was unsuccessful due to dynamic complexities; shifting to a more bespoke and agile design process generated helpful resources for patients and staff. This study has confirmed previous findings from sociotechnical research showing that new technologies are never 'plug and play' and that appropriate solutions vary with context. Much variation in digital provision in United Kingdom general practice reflects different practice priorities and population needs. However, some practices' low digital maturity may indicate a need for additional resources, organisational support and strengthening of absorptive capacity. Negative impacts of digitalisation are common but not always inevitable; an 'inefficient' digital pathway may become more efficient over time as people adapt; and digitalisation does not affect all work processes equally (back-office tasks may be easier to routinise than clinical judgements). We have developed novel ways of involving patients from vulnerable and excluded groups, and have extended the evidence base on codesign for the busy and dynamic setting of general practice. Findings are being taken forward by national, locality-based and practice-level decision-makers; national regulators (e.g. in relation to safety); and educational providers for undergraduate, postgraduate and support staff (via a new set of competencies). Ongoing and planned work to maximise impact from this study includes using our competency framework to inform training standards, pursuing our insights on quality and safety with policy-makers, a cross-country publication for policy-makers with examples from colleagues in other countries, resources to convey key messages to different audiences, and continuing speaking engagements for academic, policy and lay audiences. The sampling of practices was limited to Great Britain. Patient interviews were relatively sparse. While the study generated rich qualitative data which was useful in its own right, a larger sample of practices with a quantitative component could support formal hypothesis-testing, and a health economics component could allow firmer statements about efficiency. This synopsis presents independent research funded by the National Institute for Health and Care Research (NIHR) Health and Social Care Delivery Research programme as award number NIHR132807.

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  • Cite Count Icon 82
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UK medical students\u2019 attitudes towards their future careers and general practice: a cross-sectional survey and qualitative analysis of an Oxford cohort
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BackgroundAgainst the background of the recruitment crisis in general practice, we aimed to determine what United Kingdom (UK) medical students value in their future careers, how they perceive careers in general practice (GP) and what influences them.MethodsCross-sectional survey of 280 final and penultimate year medical students at the University of Oxford, with questions relating to career choices, factors of importance when choosing a career and attitudes towards general practice as a career. Quantitative methods included cluster analysis, chi squared tests of independence and logistic regression analysis. Qualitative data were analysed thematically using the Framework method.ResultsResponse rate was 89% (280/315). 40% of participants said that general practice was an attractive or very attractive career option. Respondents valued job satisfaction, work-life balance and close relationships with patients. However, fewer than 20% of respondents agreed that community-based working was important to them and many (often citing particular GPs they had observed) felt that general practice as currently structured may not be satisfying or fulfilling because of high workload, financial pressures and externally imposed directives. 63% perceived GPs to have lower status than hospital specialties and 49% thought the overall culture of their medical school had negatively influenced their views towards general practice. Some respondents considered that general practice would not be intellectually challenging or compatible with a research career; some appeared to have had limited exposure to academic primary care.ConclusionsWith the caveat that this was a sample from a single medical school, medical students may be put off careers in general practice by three main things: low perceived value of community-based working and low status of general practice (linked to a prevailing medical school culture); observing the pressures under which GPs currently work; and lack of exposure to academic role models and primary care-based research opportunities. To improve recruitment of the next generation of GPs, medical schools must provide high quality placements in general practice, expose students to academic role models and highlight to policymakers the links between the current pressures in UK general practice and the recruitment crisis.

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Many organisations are agile in their growth plans and scale up their operations to achieve exponential growth. The most valuable asset in today’s and tomorrow’s economy is human capital, and organisations invest in reskilling and upskilling their workforce. Automation at work, combined with the global economic challenges posed by the COVID-19 pandemic situation has lead the workforce to lose their jobs at an accelerated pace, and the trend is expected to continue. The ongoing shift in the division of labour between humans, machines and algorithms might displace almost 85 million jobs worldwide in the next 5 years, as per the World Economic Forum (WEF). The world of work is changing with a multi-generational workforce and changing employment models with more flexibility. The location is no more a constraint to acquire capable talent. The gig economy is booming, and today’s workers prefer to adopt the gig model, and employers are increasingly preferring gig workers to the permanent workforce and preferring skills and competencies over formal qualifications. A location-independent global workforce is also emerging, and the talent becomes more fungible across all the domains. As the labour market will be highly competitive in a few years, there is a need for employers to prepare their existing workforce for future-readiness. They need to upskill them with a new set of competencies. This study describes the initiative of a larger organisation that has identified a new set of competencies and set up an Academy of Future Skills to make their workforce future ready.

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Leveraging emerging markets for commercial success
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  • Gary Coleman

PurposeEmerging markets are becoming the catalysts for new product and service innovation. Long‐term success, however, will take far more than simply making minor adjustments to existing products, lowering prices, and developing new sales channels, according to a new report, “Laboratories of innovation: leveraging emerging markets for commercial success” by the Member Firms of Deloitte Touche Tohmatsu (Deloitte).Design/methodology/approachStudy by Deloitte Touche Tohmatsu.FindingsThe Deloitte study shows that companies will need to acquire a new set of competencies and organizational structures to generate a continuing stream of innovative products tailored to the needs of consumers and industrial buyers in emerging markets.Practical implicationsCompanies will need to acquire a new set of competencies and organizational structures to generate a continuing stream of innovative products tailored to the needs of consumers and industrial buyers in emerging markets. They will need to allow for local autonomy, for example local R&D and local commercial operations, while taking advantage of their parent company's governance, business processes, and management expertise to offer these products at dramatically lower prices that match the lower purchasing power of most buyers in emerging markets.Originality/valueSuccessful companies are looking beyond traditional strategies to meet the needs of markets with significantly lower per capita GDP.

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Challenges to quality in contemporary, hybrid general practice a multi-site longitudinal case study
  • Nov 12, 2024
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  • Rebecca Elizabeth Payne + 14 more

BackgroundSince 2022, general practice has shifted from responding to the acute challenges of COVID-19 to restoring full services using a hybrid of remote, digital, and in-person care.AimTo examine how quality domains are addressed in contemporary UK general practice.Design and settingMulti-site, mostly qualitative longitudinal case study, placed in UK national policy context.MethodData were collected from longitudinal ethnographic case studies of 12 general practices (2021–2023), multi-stakeholder workshops, stakeholder interviews, patient surveys, official reports, and publicly accessible patient experience data. Data were coded thematically and analysed using multiple theories of quality.ResultsQuality efforts in UK general practice occur in the context of cumulative impacts of financial austerity, loss of resilience, increasingly complex patterns of illness and need, a diverse and fragmented workforce, material and digital infrastructure that is unfit for purpose, and physically distant and asynchronous ways of working. Providing the human elements of traditional general practice (such as relationship-based care, compassion, and support) is difficult and sometimes even impossible. Systems designed to increase efficiency have introduced new forms of inefficiency and have compromised other quality domains such as accessibility, patient-centredness, and equity. Long-term condition management varies in quality. Measures to mitigate digital exclusion (such as digital navigators) are welcome but do not compensate for extremes of structural disadvantage. Many staff are stressed and demoralised.ConclusionContemporary hybrid general practice features changes (digitalisation, physical distancing, extension of roles, and protocolisation) that have had the unintended effect of dehumanising, compromising, and fragmenting care. Policymakers and practices should urgently address the risks to patients and the traditional core values of general practice should be urgently addressed.

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Remote services of national libraries
  • May 13, 2021
  • Proceedings of SPSTL SB RAS
  • I P Tikunova

Many modern national libraries implement the model of a library open to any member of society. In conditions of rapid and pervasive development of digital technologies and the formation of the Internet information space, a website is an indispensable tool for ensuring the availability of the library, its information resources and services in the virtual space. The creation and use of websites to organize remote (virtual) services is one of the most significant activities of libraries. The article objective is to present and summarize the results of studying national library websites as a platform for remote user services. The Russian State Library researchers study websites of 24 national libraries in 22 countries as a part of investigating current state and prospects for development of the digitalization processes of public libraries. The researchers have identified main directions of remote services (informing users about the library, its resources and services; ensuring the availability of library information resources; improving the comfort of using the library), and the range of remote services, which includes above dozen remote library and information services, as well as nearly the same number of additional digital services that increase the comfort of users. They proposed promising directions to develop remote services (information about library resources and services, consulting and training on using library resources, personalization of services), and the introduction of digital technologies (multimedia and augmented reality technologies).

  • Research Article
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Remote Communications between Patients and General Practitioners: Do Patients Choose the Most Effective Communication Routes?
  • Dec 16, 2023
  • International Journal of Environmental Research and Public Health
  • Ido Morag + 2 more

The use of remote communication between patients and general practitioners has greatly increased worldwide, especially following the COVID-19 outbreak. Yet, it is important to evaluate the impact of this shift on healthcare quality. This study aimed at evaluating remote healthcare quality by comparing four remote patient-to-physician communication modes used in Israel. The research methodology entailed criteria-based analysis conducted by healthcare quality experts and a subjective patient-perception questionnaire regarding the healthcare quality attributed to each mode and the extent to which each mode was used. Our findings indicate that the extent to which each mode is used was found to be inversely related to its rated quality. As such, the common assumption whereby patients tend to choose the mode of communication that will most likely ensure high service quality is refuted. Our findings also indicate that remote services often hinder the physician’s understanding of the patient’s clinical issues, as patients encounter difficulties in correctly articulating and conveying them; such services also hinder the patient’s understanding of the recommended course of treatment. These findings should be addressed by policymakers for improving remote communication services to ensure optimal healthcare service quality.

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