Religious Shifts in Tarogong Kidul: Life in the Social Media Age
This research investigates the transformation of religious behavior in the community of Tarogong Kidul, Garut Regency, within the rapidly evolving landscape of social media. Framed through a sociological-anthropological lens and guided by Pierre Bourdieu’s theory of habitus, the study applies a qualitative descriptive method using a case study approach. Data were gathered through in-depth interviews, participatory observations, and document analysis, with triangulation employed to ensure validity. The analysis reveals a significant shift in religious expression—from deeply internalized spiritual practices to symbolic and commodified forms—driven by factors such as technological advancement, urbanization, and socioeconomic change. Social media platforms like WhatsApp, Facebook, and YouTube have emerged as influential arenas for da’wah and religious engagement, yet they also contribute to the fragmentation of traditional religious authority and the marketization of faith. Although public participation in routine religious activities appears to decline, adaptive religious centers like the Grand Mosque of Garut demonstrate increased relevance and engagement. At the same time, the cultural fabric of Sundanese Islam faces challenges from unfiltered global content, often rendering communities passive consumers. However, improvements in education and income empower individuals to reinterpret religious values within modern, urban realities. This study concludes that what occurs in Tarogong Kidul is not a break from tradition, but a dynamic negotiation between inherited religious habitus and new social structures of the digital age. The research offers theoretical insight into the interplay between tradition and modernity, methodological contributions through a robust qualitative design, and practical value for designing inclusive, media-sensitive religious outreach strategies in contemporary urban societies.
- Research Article
- 10.63544/ijss.v3i4.102
- Dec 31, 2024
- Inverge Journal of Social Sciences
This study delves into the profound impact of social media on body image perceptions and overall dissatisfaction among young adults at Quaid-i-Azam University, Islamabad. In today's digital age, social media pervades the lives of young people, shaping their self-perceptions and influencing their social interactions. This research aims to understand how the constant exposure to curated and often idealized images on social media platforms contributes to the development of unrealistic body standards, fostering feelings of inadequacy and pressure to conform to societal beauty ideals. Employing a quantitative research approach, the study focused on a sample of 200 undergraduate and postgraduate students aged 18 to 30 years. Data collection utilized systematic sampling techniques and involved the administration of questionnaires via Google Forms. The study drew upon Social Comparison Theory to understand how individuals evaluate their own appearance by comparing themselves to the seemingly flawless images and physiques presented on social media platforms. Data analysis was conducted using IBM SPSS Statistics. The findings revealed a significant correlation between social media usage and body image dissatisfaction among young adults. Frequent comparisons with idealized images of influencers and celebrities on social media platforms were found to be a major contributor to negative body image perceptions, leading to a range of negative emotional and psychological outcomes, including anxiety, depression, and low self-esteem. These findings underscore the urgent need for interventions that address the detrimental effects of social media on young adults' mental health. This may include the development and implementation of comprehensive media literacy programs designed to equip young people with the critical thinking skills necessary to navigate the complexities of the digital world and resist the pressures to conform to unrealistic beauty standards. Furthermore, fostering a more inclusive and diverse representation of body images on social media platforms is crucial to promoting healthier body image perceptions and enhancing the overall well-being of young adults in the digital age. References Abi-Jaoude, E., Naylor, K. T., & Pignatiello, A. (2020). Smartphones, social media use and youth mental health. Cmaj, 192(6), E136-E141. Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-five years of social media: a review of social media applications and definitions from 1994 to 2019. Cyberpsychology, behavior, and social networking, 24(4), 215-222. Ali, R. (2016). 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Jiotsa, B., Naccache, B., Duval, M., Rocher, B., & Grall-Bronnec, M. (2021). Social media use and body image disorders: Association between frequency of comparing one’s own physical appearance to that of people being followed on social media and body dissatisfaction and drive for thinness. International journal of environmental research and public health, 18(6), 2880. Kleemans, M., Daalmans, S., Carbaat, I., & Anschütz, D. (2018). Picture perfect: The direct effect of manipulated Instagram photos on body image in adolescent girls. Media Psychology, 21(1), 93-110. Lee, H. R., Lee, H. E., Choi, J., Kim, J. H., & Han, H. L. (2014). Social media use, body image, and psychological well-being: A cross-cultural comparison of Korea and the United States. Journal of health communication, 19(12), 1343-1358. Liu, J. (2021, June). The influence of the body image presented through TikTok trend-videos and its possible reasons. In 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021) (pp. 359-363). Atlantis Press. Nagar, I., & Virk, R. (2017). The struggle between the real and ideal: Impact of acute media exposure on body image of young Indian women. SAGE Open, 7(1), 2158244017691327. Naslund, J. A., Bondre, A., Torous, J., & Aschbrenner, K. A. (2020). Social media and mental health: benefits, risks, and opportunities for research and practice. Journal of technology in behavioral science, 5, 245-257. Nortje, A. (2020). Social Comparison: An Unavoidable Upward Or Downward Spiral. PositivePsychology.com. https://positivepsychology.com/social-comparison/ Pfeiffer, C., Kleeb, M., Mbelwa, A., & Ahorlu, C. (2014). The use of social media among adolescents in Dar es Salaam and Mtwara, Tanzania. Reproductive health matters, 22(43), 178-186. Plaisime, M., Robertson-James, C., Mejia, L., Núñez, A., Wolf, J., & Reels, S. (2020). Social media and teens: A needs assessment exploring the potential role of social media in promoting health. Social Media+ Society, 6(1), 2056305119886025. Pryde, S., & Prichard, I. (2022). TikTok on the clock but the# fitspo don’t stop: The impact of TikTok fitspiration videos on women’s body image concerns. Body image, 43, 244-252. Saghir, S., & Hyland, L. (2017). The effects of immigration and media influence on body image among Pakistani men. American Journal of Men's Health, 11(4), 930-940. Sanzari, C. M., Gorrell, S., Anderson, L. M., Reilly, E. E., Niemiec, M. A., Orloff, N. C., ... & Hormes, J. M. (2023). The impact of social media use on body image and disordered eating behaviors: Content matters more than duration of exposure. Eating behaviors, 49, 101722. Sekayi, D. (2003). Aesthetic resistance to commercial influences: The impact of the Eurocentric beauty standard on Black college women. Journal of Negro Education, 467-477. Shabir, G., Hameed, Y. M. Y., Safdar, G., & Gilani, S. M. F. S. (2014). The impact of social media on youth: A case study of bahawalpur city. Asian Journal of Social Sciences & Humanities, 3(4), 132-151. Siddiqui, A. (2021). Social media and its role in amplifying a certain idea of beauty. Infotheca—Journal for Digital Humanities, 21(1), 73-85. Siddiqui, S., & Singh, T. (2016). Social media its impact with positive and negative aspects. International journal of computer applications technology and research, 5(2), 71-75. Slade, P. D. (1994). What is body image?. Behaviour research and therapy. Tufail, M. W., Saleem, M., & Fatima, S. Z. (2022). Relationship of Social Media and Body Image Dissatisfaction among University Students. Pakistan Journal of Applied Psychology (PJAP), 2(1), 89-97. Tylka, T. L., & Wood-Barcalow, N. L. (2015). What is and what is not positive body image? Conceptual foundations and construct definition. Body image, 14, 118-129. Virden, A. L., Trujillo, A., & Predeger, E. (2014). Young adult females’ perceptions of high-risk social media behaviors: A focus-group approach. Journal of Community Health Nursing, 31(3), 133-144. Whyte, C., Thrall, A. T., & Mazanec, B. M. (Eds.). (2021). Information warfare in the age of cyber conflict. London & New York: Routledge. Yusop, F. D., & Sumari, M. (2013). The use of social media technologies among Malaysian youth. Procedia-social and behavioral sciences, 103, 1204-1209. Zulqarnain, W., & ul Hassan, T. (2016). Individual’s perceptions about the credibility of social media in Pakistan. Strategic Studies, 36(4), 123-137.
- Conference Article
1
- 10.1109/asonam.2018.8508682
- Aug 1, 2018
This study investigated government management of and public involvement in social media pages to summarize the internal management, daily routines, and perceptions of government agencies toward social media management. Furthermore, this study analyzed the driving factors of the intention to use, actual usage behaviors, and suggestions and expectations of the public regarding their involvement in the social media pages operated by government agencies. Subsequently, to identify the key factors in government social media management and directions for improvement, a comparison was made between the management practice of government agencies' social media and people's experiences in using them. Through participant observations, in-depth interviews, and other data collection methods, this study examined examples in Facebook---the social media platform most frequently used by Taiwanese people and government agencies---to explore these research questions. The government has invested considerable resources in social media management, attracting a large number of people to follow and participate in the official social media operated by various government agencies. However, whether the stickiness of these social media can be maintained, whether they continue to attract more participants, and whether they can evolve with social media platforms as people's needs and expectations change remain to be investigated.
- Research Article
74
- 10.5204/mcj.1022
- Oct 14, 2015
- M/C Journal
Micromicrocelebrity: Branding Babies on the Internet
- Single Book
187
- 10.4324/9781315733517
- Jan 9, 2015
Understanding social media requires us to engage with the individual and collective meanings that diverse stakeholders and participants give to platforms. It also requires us to analyse how social media companies try to make profits, how and which labour creates this profit, who creates social media ideologies, and the conditions under which such ideologies emerge. In short, understanding social media means coming to grips with the relationship between culture and the economy. In this thorough study, Christian Fuchs, one of the leading analysts of the Internet and social media, delves deeply into the subject by applying the approach of cultural materialism to social media, offering readers theoretical concepts, contemporary examples, and proposed opportunities for political intervention. Culture and Economy in the Age of Social Media is the ultimate resource for anyone who wants to understand culture and the economy in an era populated by social media platforms such as Twitter, Facebook, and Google in the West and Weibo, Renren, and Baidu in the East. Updating the analysis of thinkers such as Raymond Williams, Karl Marx, Ferruccio Rossi-Landi, and Dallas W. Smythe for the 21st century, Fuchs presents a version of Marxist cultural theory and cultural materialism that allows us to critically understand social media’s influence on culture and the economy.
- Research Article
16
- 10.1093/ejil/chab022
- May 14, 2021
- European Journal of International Law
Once hailed as beacons of democracy, social media platforms such as Facebook, YouTube and Twitter now find themselves credited with its decay. Amidst a rising global techlash and growing calls for digital constitutionalism, this article develops a typology of the diverse forms of governance enabled by social media platforms and examines the contestability of human rights law in addressing the accountability deficits that characterize the platform economy. The article examines two interrelated forms of social media governance in particular: content moderation, encompassing the practices through which social media companies determine the permissibility and visibility of online content on their platforms; and data surveillance, encompassing the practices through which social media companies process personal data in accordance with their extractivist business models. Recognizing that human rights law is a vocabulary of governance with the potential to both restrain and legitimate particular relations of power within the platform economy, this article critically examines two rival conceptions of human rights law – marketized and structural – that may be relied upon to address the accountability shortfalls that pervade the contemporary social media ecosystem. The article ultimately argues in favour of a more structural conception of human rights law, one characterized by an openness to positive state intervention to safeguard public and collective values such as media pluralism and diversity as well as a systemic lens that strives to take into account imbalances of power in the social media ecosystem and the effects of state and platform practices on the social media environment as a whole.
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- 10.1016/j.ptdy.2022.08.012
- Sep 1, 2022
- Pharmacy Today
Beware: Patients increasingly purchasing medications via social media
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42
- 10.1053/j.ackd.2013.04.001
- Jun 26, 2013
- Advances in Chronic Kidney Disease
Using Digital Media to Promote Kidney Disease Education
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2
- 10.17645/mac.8544
- Nov 25, 2024
- Media and Communication
There is a growing body of literature on the use and selection of social media platforms for political activism. However, less attention has been given to identifying citizens who are politically disconnected—those registered on social media platforms but not engaging in political activities. Additionally, whether patterns of non-use of social media for politics vary across different platforms remains understudied. Based on an online survey of 1,978 respondents conducted after the 2022 French presidential election campaign, this article aims to address these questions by examining the patterns and factors contributing to political disconnection from social media, particularly across six platforms: Facebook, private social networks, Instagram, Snapchat, X (formerly Twitter), and TikTok. Our findings indicate that three main factors explain political disconnection: digital skills, interest in politics (except for platforms less frequently used for politics), and social media efficacy. These results provide significant and original contributions to the broader debate on how and why individuals disconnect socially and technologically on social media platforms. While many studies focus on the variables that account for political participation in the age of social media, ours examines the conditions that explain non-use in the context of political disconnection. We also contribute to the existing literature by analysing the phenomenon of non-use holistically, addressing platform type, demographics, digital literacy, and political traits (e.g., interest and competence).
- Research Article
1
- 10.62461/sdp110523
- Jan 31, 2024
- Religion and Social Communication
In the contemporary landscape, social media platforms have evolved into highly effective instruments facilitating participatory communication across diverse aspects of human life. The advent of the digital revolution has introduced a novel dimension to the application of social media, extending its reach into various realms of communication, management, and development initiatives. Particularly noteworthy is the role that social media platforms play in the domain of religious communication, mobilization, and organization. Among the myriad social media platforms, Twitter and Facebook stand out as extensively utilized tools by religious organizations and leaders. Leveraging these platforms, religious entities seek to establish direct communication channels with their target groups, fostering active engagement and participation in the organizational and managerial aspects of religious institutions. This paradigm shift in communication strategies has become increasingly relevant and influential. To explore the dynamics of this intersection between social media and religious engagement, the present investigation was undertaken in Delhi, focusing on the National Capital Region (NCR) – a geographical area encompassing all major religions in the country. The study delves into the multifaceted ways in which social media platforms are employed for religious outreach, examining their impact on communication strategies, organizational dynamics, and the active involvement of the faithful within the diverse religious landscape of the NCR. Through a comprehensive analysis of the use of social media in this specific context, the research aims to contribute valuable insights into the evolving nature of religious communication in the digital age. Keywords: social media platforms, religious communication, digital revolution, national capital region, participatory engagement
- Research Article
80
- 10.5204/mcj.561
- Oct 11, 2012
- M/C Journal
Lists and Social MediaLists have long been an ordering mechanism for computer-mediated social interaction. While far from being the first such mechanism, blogrolls offered an opportunity for bloggers to provide a list of their peers; the present generation of social media environments similarly provide lists of friends and followers. Where blogrolls and other earlier lists may have been user-generated, the social media lists of today are more likely to have been produced by the platforms themselves, and are of intrinsic value to the platform providers at least as much as to the users themselves; both Facebook and Twitter have highlighted the importance of their respective “social graphs” (their databases of user connections) as fundamental elements of their fledgling business models. This represents what Mejias describes as “nodocentrism,” which “renders all human interaction in terms of network dynamics (not just any network, but a digital network with a profit-driven infrastructure).”The communicative content of social media spaces is also frequently rendered in the form of lists. Famously, blogs are defined in the first place by their reverse-chronological listing of posts (Walker Rettberg), but the same is true for current social media platforms: Twitter, Facebook, and other social media platforms are inherently centred around an infinite, constantly updated and extended list of posts made by individual users and their connections.The concept of the list implies a certain degree of order, and the orderliness of content lists as provided through the latest generation of centralised social media platforms has also led to the development of more comprehensive and powerful, commercial as well as scholarly, research approaches to the study of social media. Using the example of Twitter, this article discusses the challenges of such “big data” research as it draws on the content lists provided by proprietary social media platforms.Twitter Archives for ResearchTwitter is a particularly useful source of social media data: using the Twitter API (the Application Programming Interface, which provides structured access to communication data in standardised formats) it is possible, with a little effort and sufficient technical resources, for researchers to gather very large archives of public tweets concerned with a particular topic, theme or event. Essentially, the API delivers very long lists of hundreds, thousands, or millions of tweets, and metadata about those tweets; such data can then be sliced, diced and visualised in a wide range of ways, in order to understand the dynamics of social media communication. Such research is frequently oriented around pre-existing research questions, but is typically conducted at unprecedented scale. The projects of media and communication researchers such as Papacharissi and de Fatima Oliveira, Wood and Baughman, or Lotan, et al.—to name just a handful of recent examples—rely fundamentally on Twitter datasets which now routinely comprise millions of tweets and associated metadata, collected according to a wide range of criteria. What is common to all such cases, however, is the need to make new methodological choices in the processing and analysis of such large datasets on mediated social interaction.Our own work is broadly concerned with understanding the role of social media in the contemporary media ecology, with a focus on the formation and dynamics of interest- and issues-based publics. We have mined and analysed large archives of Twitter data to understand contemporary crisis communication (Bruns et al), the role of social media in elections (Burgess and Bruns), and the nature of contemporary audience engagement with television entertainment and news media (Harrington, Highfield, and Bruns). Using a custom installation of the open source Twitter archiving tool yourTwapperkeeper, we capture and archive all the available tweets (and their associated metadata) containing a specified keyword (like “Olympics” or “dubstep”), name (Gillard, Bieber, Obama) or hashtag (#ausvotes, #royalwedding, #qldfloods). In their simplest form, such Twitter archives are commonly stored as delimited (e.g. comma- or tab-separated) text files, with each of the following values in a separate column: text: contents of the tweet itself, in 140 characters or less to_user_id: numerical ID of the tweet recipient (for @replies) from_user: screen name of the tweet sender id: numerical ID of the tweet itself from_user_id: numerical ID of the tweet sender iso_language_code: code (e.g. en, de, fr, ...) of the sender’s default language source: client software used to tweet (e.g. Web, Tweetdeck, ...) profile_image_url: URL of the tweet sender’s profile picture geo_type: format of the sender’s geographical coordinates geo_coordinates_0: first element of the geographical coordinates geo_coordinates_1: second element of the geographical coordinates created_at: tweet timestamp in human-readable format time: tweet timestamp as a numerical Unix timestampIn order to process the data, we typically run a number of our own scripts (written in the programming language Gawk) which manipulate or filter the records in various ways, and apply a series of temporal, qualitative and categorical metrics to the data, enabling us to discern patterns of activity over time, as well as to identify topics and themes, key actors, and the relations among them; in some circumstances we may also undertake further processes of filtering and close textual analysis of the content of the tweets. Network analysis (of the relationships among actors in a discussion; or among key themes) is undertaken using the open source application Gephi. While a detailed methodological discussion is beyond the scope of this article, further details and examples of our methods and tools for data analysis and visualisation, including copies of our Gawk scripts, are available on our comprehensive project website, Mapping Online Publics.In this article, we reflect on the technical, epistemological and political challenges of such uses of large-scale Twitter archives within media and communication studies research, positioning this work in the context of the phenomenon that Lev Manovich has called “big social data.” In doing so, we recognise that our empirical work on Twitter is concerned with a complex research site that is itself shaped by a complex range of human and non-human actors, within a dynamic, indeed volatile media ecology (Fuller), and using data collection and analysis methods that are in themselves deeply embedded in this ecology. “Big Social Data”As Manovich’s term implies, the Big Data paradigm has recently arrived in media, communication and cultural studies—significantly later than it did in the hard sciences, in more traditionally computational branches of social science, and perhaps even in the first wave of digital humanities research (which largely applied computational methods to pre-existing, historical “big data” corpora)—and this shift has been provoked in large part by the dramatic quantitative growth and apparently increased cultural importance of social media—hence, “big social data.” As Manovich puts it: For the first time, we can follow [the] imaginations, opinions, ideas, and feelings of hundreds of millions of people. We can see the images and the videos they create and comment on, monitor the conversations they are engaged in, read their blog posts and tweets, navigate their maps, listen to their track lists, and follow their trajectories in physical space. (Manovich 461) This moment has arrived in media, communication and cultural studies because of the increased scale of social media participation and the textual traces that this participation leaves behind—allowing researchers, equipped with digital tools and methods, to “study social and cultural processes and dynamics in new ways” (Manovich 461). However, and crucially for our purposes in this article, many of these scholarly possibilities would remain latent if it were not for the widespread availability of Open APIs for social software (including social media) platforms. APIs are technical specifications of how one software application should access another, thereby allowing the embedding or cross-publishing of social content across Websites (so that your tweets can appear in your Facebook timeline, for example), or allowing third-party developers to build additional applications on social media platforms (like the Twitter user ranking service Klout), while also allowing platform owners to impose de facto regulation on such third-party uses via the same code. While platform providers do not necessarily have scholarship in mind, the data access affordances of APIs are also available for research purposes. As Manovich notes, until very recently almost all truly “big data” approaches to social media research had been undertaken by computer scientists (464). But as part of a broader “computational turn” in the digital humanities (Berry), and because of the increased availability to non-specialists of data access and analysis tools, media, communication and cultural studies scholars are beginning to catch up. Many of the new, large-scale research projects examining the societal uses and impacts of social media—including our own—which have been initiated by various media, communication, and cultural studies research leaders around the world have begun their work by taking stock of, and often substantially extending through new development, the range of available tools and methods for data analysis. The research infrastructure developed by such projects, therefore, now reflects their own disciplinary backgrounds at least as much as it does the fundamental principles of computer science. In turn, such new and often experimental tools and methods necessarily also provoke new epistemological and methodological challenges. The Twitter API and Twitter ArchivesThe Open
- Research Article
6
- 10.1080/1051712x.2021.1920697
- Apr 3, 2021
- Journal of Business-to-Business Marketing
Purpose: Overwhelmed by the huge rise in the number of social media (SM) platforms, B to B firms have been increasingly using multiple social media (SM) platforms to enhance their relationships with their customers. The purpose of this study is to investigate the influence of the competitive pressure to use SM on B to B firms use of multiple SM platforms, organization and individual SM competences and on relationship sales performance. Method: An online survey is implemented to collect data from B to B firms from different industries in an emerging market, i.e. Kuwait, to produce 152 usable questionnaires. Structural equation modeling is carried out using Smart PLS 3. Findings: The main findings show that competitive pressure to use SM fully influences relationship sales performance through individual social media competence. It also influences relationship sales performance through two mediations (1) organizational SM competence, (2) on a less important level, through the use of multiple SM platforms and organizational SM competence. Additionally, both organization and individual SM competence are found to significantly influence relationship sales performance. Implications: This study uncovers the complex mechanism through which competitive pressures to use social media influence both individual and organization social media competence and their relationship with their customers. It demonstrates that the use of multiple SM platforms significantly increases relationship sales performance, but this influence is weak. Therefore, top managers must choose the right number of SM platforms and design clear SM strategies. Originality: This study sheds light on the influence of competitive pressure to use SM on B to B firms’ relationships with their customers i.e. relationship sales performance. This coercive pressure could potentially spread B to B firms’ resources over a large number of SM and lead to poor SM presence. The study also emphasizes the role of top management in choosing the optimal combination of SM platforms and developing their organization SM competence.
- Front Matter
13
- 10.1016/s1470-2045(14)70206-2
- May 1, 2014
- The Lancet Oncology
#trial: clinical research in the age of social media
- Research Article
12
- 10.1177/1464884919870329
- Aug 18, 2019
- Journalism
Inspired by the concepts of Arrested War and actor–network theory, this study has traced and analyzed four main actors in the wars and conflicts in the social media age: social media platform, the mainstream news organizations, online users, and social media content. These four human and nonhuman actors associate, interact, and negotiate with each other in the social media network surrounding specific issues. Based on the case study of Sino-Indian border crisis in 2017, the central argument is that social media is playing an enabling role in contemporary wars and conflicts. Both professional media outlets and web users employ the functionalities of social media platforms to set, counter-set, or expand the public agenda. Social media platform embodies a web of technological and human complexities with different actors, factors, interests, and relations. These actor-networks and the macro social-political context are influential in the mediatization of conflict in the social media era.
- Research Article
11
- 10.5204/mcj.1004
- Aug 11, 2015
- M/C Journal
Exploring a Curatorial Turn in Journalism
- Research Article
- 10.35899/biej.v5i3.684
- Aug 31, 2023
- Business Innovation and Entrepreneurship Journal
This research discusses how customer engagement and social networking sites influence business performance. The population in this study were buyers or connoisseurs of dodol products in the Garut Regency. This type of research is quantitative research with a descriptive approach. The sample used was 97 dodol customer respondents in Garut Regency who were distributed using a questionnaire via Google Form media and then processed using the SPSS statistics 26 and SmartPLS 3 applications using purposive sampling. The analysis used in this research is the outer model test, inner model test, and hypothesis test, which are carried out using the R-square value, direct effect, bootstrap, and t-statistic methods. This research aims to determine the influence of customer involvement on innovation performance and the influence of social networking sites on innovation performance. The results of this research state that customer involvement influences innovation performance, which influences 64.03%, and social networking sites influence innovation performance, which influences 21.96%. The results of these two hypotheses show that the variables can control each other with a high value at that time. So it can be concluded that there is an influence of customer involvement on the innovation performance of dodol products in Garut Regency as well as enthusiasm (enthusiasm), attention (attention), absorption (absorption), interaction (interaction) and identification (identification) which are very supportive of several indicators in performance innovation in dodol products in Garut Regency and that there is an influence of social networking sites on the innovation performance of dodol products in Garut Regency as well as social communities, social media platforms and social media .
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