Relevantnost znanja i veština stečenih u poslovnim školama - perspektiva srpskih poslodavaca

Abstract

In today's fast changing world, where knowledge relevant today can became obsolete tomorrow, higher education institutions are putting great efforts into empowering students to be able to meet demands of the employers from the start. Besides the phenomena of the fast-changing needs for new knowledge, which should be included in curricula, there is the challenge of training students to have adequate skills necessary for doing business in the 21st century. Those skills, soft and generic should allow students to be able to cope more efficiently and effectively with the changes and demands of the contemporary business environment. The research subject of this paper is the perception of the business environment, i.e. employers, on the importance of knowledge and skills in the field of business economics that students of business schools acquire during undergraduate studies. The research goal is to gain a comprehensive and detailed insight into the opinion of the employers on the knowledge and skills they consider most important for the employment of undergraduate students of business schools. In addition, the aim is to articulate the types of activities and forms of cooperation with companies that, in the opinion of employers, can contribute to greater harmonization of the content of study programs in the field of business economics with the needs of practice. The research starts from the specifics of business economics studies in business schools, since this type of study differs from academic studies primarily in terms of training students in applied knowledge.