Relevance Theory and Intercultural Communication

Abstract

Relevance Theory is a cognitive pragmatic theory devoted to utterance interpretation. Its main assumption is that linguistic communication is guided by the communicative principle of relevance, which states that the addressee is invited to take the speaker’s contribution as optimally relevant. In intracultural communication, the crucial point is to understand how communication succeeds, since its success depends not on a complete linguistic decoding but rather on accessing the relevant contextual assumptions; that is, the assumptions that are closest to the speaker’s informative intention. This chapter’s first aim is to elucidate both how Relevance Theory is included in Grice’s legacy, and how it diverges from Grice. Its second aim is to discuss the place of Relevance Theory in pragmatics today, and more specifically to explore whether Relevance Theory makes different predictions than do neo-Gricean approaches. Its third aim is to give insights into Relevance Theory’s contributions to the intercultural pragmatics agenda, and in particular to discuss how Relevance Theory converges with but also diverges from the intercultural pragmatics paradigm initiated by Kecskes in 2014.