Abstract
The aim of this paper is to draw up a description of the Polish consumer via psychographic variables determining his nutritional habits and to define the relationship between descriptive and psychographic determinants for consumer behaviours. Such psychographic features were chosen: personality (measured by susceptibility to marketing influences and nutritional knowledge); beliefs (as concern for one's health and the attitude towards the general health of one's diet); ability to identify risks (understood as a feeling of food risk and nutrition risk) and innovativeness (described with food neophobia).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
