Relating Public Opinions of Roadway Assets to Field Data with Survey and Focus Groups

Abstract

In recent years, transportation policy in the United States has increasingly focused on measuring and tracking performance outcomes. However, identifying how quantifiable outcomes—such as international roughness index ratings—influence less tangible outcomes—such as user satisfaction with a roadway—can be challenging. This paper outlines a method that enables researchers to compare stakeholder perceptions of assets with actual field-measured data for roadways. More than 350 residents in six locations in the state of North Carolina were surveyed about how those residents perceived and prioritized the roadway assets managed by the North Carolina Department of Transportation. Using a method termed “roadway reviews,” researchers asked participants about state-maintained roads as the participants were driven on those roads in real time; these surveys were supplemented with focus groups. In addition to identifying how well asset conditions on roadway segments aligned with the basic expectations of roadway users, researchers determined how these ratings compared with field measurements for the segments and captured how participants ranked the importance of specific roadway assets for overall condition, safety, and appearance. The findings will be used to improve asset management practice and will be integrated into the North Carolina Department of Transportation’s annual Highway Performance Monitoring System reports.