Abstract
Female’s clothing psychology is the explicit display and representation of femininity and aesthetic values, which affects female’s clothing choices and dressing behavior. This paper adopts questionnaire sampling with 791 females in Chongqing city as the representative and continues to the research of the mutual relationship between trait, aesthetic values and clothing psychology through 788 valid questionnaires except invalid ones. The conclusions are as follows: (a) vigorous, beautiful and upright are the most typical group traits among Chongqing females, and diligent, intelligent and capable are the most representative traits of themselves; (b) a majority of Chongqing females have a demand for beauty in the work or shopping, and kindness, sincerity, wisdom are the top three aesthetic ideals; (c) Chongqing female’s clothing needs more emphasis on comfort, practicality and style, so fashion, elegant and sexy rank the top 3 of dressing style. (d) The person who “doesn’t consider” the beauty in the work and shopping at the lowest ideal standard or the scale of the realm to judge things of beauty or ugliness. And they all base on their interests and hobbies. In contrast, the person who “always consider” beautiful is most based on an ideal standard or the scale of the realm as aesthetic judgment standard in the work and shopping. The person who “sometimes considers” in the work and shopping is most affected by public opinion and popular fashion and is least influenced by an ideal standard or the scale of the realm. (e) “vigorous” ranking the first in Chongqing female’s group traits has an extremely significant positive correlation (P<.001) with “fashion” ranking the first in dressing style, and has a significant positive correlation (P<.005) with “sexy” which ranks the third in dressing style; “elegant” ranking the second in dressing style has an extremely significant positive correlation (P<.001) with “upright” and “diligent”.
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