Abstract

Coffee as one of export commodities requires a good management strategy to maintain its continuity while also increasing both quality and quantity, for example by developing more efficient agricultural techniques. The purpose of this study was to reveal the knowledge of farmers in Taba Tebelet Village about a good smallholder coffee plantation management and give priority to coffee plantation management recommendations. A survey was required to collect primary and secondary data. Observation results and structured interviews were considered as primary data and secondary data were supporting data used for qualitative analysis. The technique used for data collection through survey was called snowball technique which was based on the random sample selection method. The focus of recommendations for good smallholder coffee plantation management in Kepahiang Regency was obtained through SWOT analysis, then to determine the priority of those management recommendations using QSPM (Quantitative Strategic Planning Matrix) analysis. The SWOT analysis has resulted 4 recommendations of management. They were (1) intensive and organic farming (TAS 1.36); (2) conducting training/counseling on organizational and plantation management (TAS 0.63); (3) legality of coffee quality (TAS 0.22); and (4) public-private partnership related to the procurement of production input for coffee plantations (TAS 0.46). The priority for a coffee plantation management strategy was determined based on the order of TAS value (Total Attractive Score), where the implementation of the highest score should be prioritized in overcoming deficiencies and threats that occur in coffee plantations

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