Abstract
The rapid evolution of artificial intelligence (AI) has ushered in a transformative era in the digital consumer landscape. In the digital era, the symbiotic relationship between technology and consumer behavior has undergone a seismic shift, with artificial intelligence (AI) emerging as a transformative force in shaping the digital consumer experience. At this paradigm shift lies the intricate interplay between AI and consumer recommendation models, which have evolved from rudimentary algorithms to sophisticated systems capable of personalization and tailored engagement. This chapter delves into the intricate interplay between AI and digital consumers, focusing specifically on the profound influence of AI in reshaping consumer recommendation models and, consequently, molding consumer shopping decisions. The study is driven by the overarching objective of comprehensively understanding the impact of AI on the decision-making processes of contemporary consumers in the digital realm.
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