Abstract
This study examined a persistent problem among young people across the nation: poor sleep habits. Using regulatory focus as a theoretical framework, this study evaluated components of persuasive sleep fear appeal messages. Specifically, the factor of regulatory focus is evaluated as a component in the processing of sleep deprivation fear appeals. After reporting regulatory focus and hedonic relevance information, participants (N = 306) read fear appeal messages and reported behavior intentions, message complexity, message derogation, persuasiveness, and agitation. Results show participants in a prevention focus, compared to those in a promotion focus, were less agitated by the message and were more likely to be persuaded by the message. Implications for fear appeals research and persuasive sleep messages are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
