Abstract
Abstract A large number of red cultural sites preserved in the Chinese countryside, as well as the red spirit are combined with cultural tourism, and the red cultural tourism industry comes into being. This paper takes the service personnel of the rural red cultural tourism industry in County M as the research object, designs the relevant questionnaire, conducts the reliability test, and then obtains the relevant data of rural revitalization and rural red cultural tourism industry chain through the questionnaire survey method. Then, using the industrial environment and policies of the rural red cultural tourism industry chain as the independent variables and rural revitalization as the dependent variable, a round-off multiple regression analysis was carried out to explore the interrelationship between the two. The results show that rural revitalization = 1.374+0.086*tourism projects + 0.147*infrastructure + 0.169*tourism market + 0.177*tourist distribution = 1.074+0.246*history and culture + 0.259*red culture + 0.214*government policies + 0.268*funding inputs. This paper assists Chinese villages in improving the red cultural tourism industry chain and promoting rural revitalization by developing the red cultural tourism industry chain.
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