Abstract
The objective of this paper is to investigate the association between the optimism degree of the message from top management and the performance reported in financial ratios of the 2011 Anefac-Fipecafi-Serasa Experian Awards winning companies. To assign optimism to the messages, under a linguistic perspective, an instrument segregated in the instances conversational, indexical and actional was created. The findings suggest that managers of companies with poor financial performance of capital expenditures and cash flow return tend to be more optimistic in messages. It is understood that managers seek to reassure investors mitigating negative financial information through optimist speech.
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