Abstract

This study provides a comprehensive review of theoretical and practical models of decision making within organizations, highlighting the challenges and limitations of their application. The objective was to analyze the applicability and effectiveness of different models, from rational to incremental, and their influence on organizational performance. The methodology employed included a literature search in Scopus, restricted to articles published between 2019 and 2024, with a thematic trend analysis that identified more than 500 relevant papers. The results highlighted that rational models face practical barriers, while intuitive models are useful in uncertain contexts but introduce biases. It was also noted that organizational culture and technology influence the choice and effectiveness of these models. In the discussion, the need to adapt decision-making approaches to the particular context of each organization was stressed, integrating flexible elements that consider both human and technological constraints. It concludes that effective management of these models can optimize decision processes and improve organizational performance in highly competitive environments.

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