Reconstructions of the Rhetoric of the American Dream

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Abstract The “shock and awe” of the 2024 election has so laid bare the vacuity of the rhetoric of American liberal democracy that it has elicited a new, coarsened public rhetoric. FAAFO (F—ed around and found out) is a trope to which even the respectable discourse of the mainstream media has resorted. FAAFO is the irrepressible rhetoric in which we now speak of the ruins of the bourgeoisie, as Walter Benjamin observed of surrealism. This ruin had already come under the gaze of Black millennial counterculture that originated in the Reagan-Bush-Clinton era of the 1980s and 1990s when Blacks experienced that smashing of the ruins of American democracy. Although it was less to liberate themselves from the ruins of American liberal democracy than to give voice to an unapologetic rhetoric damning the hypocrisy of bourgeois liberalism, a new social rhetoric, namely, rap and hip-hop, spoke, not sang, in the most prosaic terms urban odes to the collapsed welfare state that revanchist political elites had been trying to overturn for more than two generations (e.g., the Clinton-era “end of welfare as we have known it”). At the center of this enterprise that lies in ruins is the rhetorical de/construction of the American Dream.

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