Abstract
This paper describes the world’s first implementation of real-time mobile electronic funds transfer at point of sale (EFTPOS). Keys to the success of this application were: business enthusiasm creating demand-pull; a mobile data packet switching service providing technology-push; an industry and community ready for change; a determined systems integrator; and a small independent taxi co-operative with a record of innovation which was seeking to address its business problems. These problems included cash flow difficulties for owners and zero population growth in its core geographical market. The major benefit sought by the taxi company was an expansion in its non-cash market to include EFTPOS card holders — an expected $1 million in new business in the first full financial year. The implications of this application are likely to be of major significance for other industries and in other countries.
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