Abstract
Customer focus is one of the main principles of Total Quality Management, and it is inevitable for long term, mutually successful vendorcustomer partnerships. The strictly controlled quality management systems of animal feed industry ensure that product quality meets the expectations of all parties involved and, indirectly the reliability of human food raw materials. Meanwhile, the participants of agricultural production are variably quality conscious, so feed manufacturers support their supply chain and also their customers with professional background and they play a key role in safe food chains from farm to fork.
Highlights
Customer focus is one of the main principles of Total Quality Management, and it is inevitable for long term, mutually successful vendorcustomer partnerships
The strictly controlled quality management systems of animal feed industry ensure that product quality meets the expectations of all parties involved and, indirectly the reliability of human food raw materials
The participants of agricultural production are variably quality conscious, so feed manufacturers support their supply chain and their customers with professional background and they play a key role in safe food chains from farm to fork
Summary
A vevőközpontúság a teljes körű minőségirányítás alappilléreként a hosszútávú, kölcsönösen sikeres eladó-vevő együttműködések kiépítéséhez nélkülözhetetlen. A takarmányiparba bevezetett és szigorúan ellenőrzött minőségirányítási rendszerek biztosítják az összes érdekelt fél igényei szerinti termékmegfelelést és közvetve az élelmiszergyártás alapanyagainak megbízhatóságát. Hogy a mezőgazdasági termelés résztvevőinek minőségtudatossága nagy eltéréseket mutat, így a takarmánygyártók a beszállítói lánc és a takarmányok felvevő piacának szereplőit is támogatják szakmai hátterükkel és ezzel a biztonságos élelmiszerlánc kulcsszereplői a termőföldtől az asztalig
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