Abstract
This is a case study of linguistic landscapes (LL) with multimodal approach, which aimed at analysing the visual grammar of commercial outdoor sign. LL is a study of signs in public space. These si...
Highlights
The term Linguistic Landscape (LL) was first introduced by Landry and Bourhis in their paper entitled Linguistic Landscape and Ethnolinguistic Vitality: An Empirical Study on March 1997. They mentioned that linguistic landscapes (LL) is the visibility and salience of language in public space in certain territory
This study is a case study of multimodal LL by which the analysis was limited to certain type of LL as proposed by Mulyawan (2017)
Based on the foregoing analysis, it can be concluded that narratively the actors of an outdoor signs were not merely an icon of human and a figure, a symbol, or a voice index as replacement of callout statement
Summary
The term Linguistic Landscape (LL) was first introduced by Landry and Bourhis in their paper entitled Linguistic Landscape and Ethnolinguistic Vitality: An Empirical Study on March 1997. They mentioned that LL is the visibility and salience of language in public space in certain territory The author current project is to construct a theoretical approach of Linguistic Landscapes study in terms of form, function and meaning of outdoor signs. This project will analyze overall data collection from all research area that have been conducted
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