Abstract
ABSTRACT This essay aims to contribute to the development of invitational rhetorical theory, using the tragic and sobering story of “comfort women” as an illustrative case study. By focusing on the relatively recent mediated and special turns in the rhetorical studies, we propose a critical cultural analysis and eventual addendum of mediated texts as well as the rhetoric of materiality as essential means to understand and apply invitational rhetoric. Our project demonstrates how—in a socio-political context of cultural erasure and forgetting—material and visual messages serve as the most invitational modalities. The material and visual rhetoric intervene in the context of strategic amnesia, endurance, and as they center the voices and experiences that historically have been made completely subaltern. Utilizing a selection of artifacts of the rhetoric of materiality and pieces of media rhetoric, we demonstrate how those forms of invitational rhetoric create and encourage safe dialogical spaces for traditionally silenced, marginalized communities. Ultimately, we aim to demonstrate how the new understanding and utilization of invitational rhetoric can become a mechanism for social change and enable a shift in the public consciousness.
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