Abstract
This study is one of a few, if not the only one, to examine empirically the portrayal of race and interracial relationships available in television commercials in children's television programming. The study attempts to describe not only the proportions of racial portrayals, but also the settings, activities, interactions, and products advertised in commercials in which White children and AHANA (African American, Hispanic, Asian and Native American) children were portrayed together compared to when White children were alone. There appear to be positive portrayals in many areas, including the presence of racial diversity and the portrayal of White and AHANA children interacting and communicating together in positive, constructive ways. However, while commercials featuring only White children were plentiful, commercials featuring only AHANA children were rare.
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