Quality of Web Offering for Canoeing as a Sustainable Tourism and Recreational Tool

Service attributes for sustainable rural tourism from online comments: Tourist satisfaction perspective

Purpose: This research is to analyze the application of digital marketing to support sustainable tourism in each tourist village in Bangli Regency, Bali, Indonesia.
 Research methods: The data collection method used in this study is a phenomenological approach. From the phenomena that happens, the researchers understood it more deeply by looking for concepts and theoretical foundations that are relevant.
 Findings: The digital marketing model can make it easier for tourists to find tourist villages in Bangli Regency. It is also hoped that the negative impact on the natural environment caused by conventional promotional media can be reduced.
 Implication: The outcome of this research is a digital marketing model that supports sustainable tourism in each tourist village in Bangli Regency from an environmental, economic, and socio-cultural perspectives.

Objective: The primary objective of this study is to identify and analyze effective digital marketing tools and methods for attracting tourists and enhancing awareness of the importance of sustainable tourism. Methodology: This study employs a quantitative approach to data collection, which includes the distribution of online questionnaires to tourists and local stakeholders. The statistical population comprises experts, tourists, and local stakeholders, from whom 50 individuals were selected using purposive and convenience sampling methods. Additionally, relevant documents and reports on sustainable tourism and digital marketing strategies were reviewed as complementary information sources. The SOAR and ARAS techniques were utilized for data analysis. In the SOAR approach, strengths, opportunities, aspirations, and expected results are identified, whereas ARAS assists in data analysis and the planning of practical measures to improve strategies. This combined approach facilitates the effective examination and analysis of digital marketing strategies in managing sustainable tourism destinations, yielding valuable insights for decision-makers and stakeholders. Findings: The findings indicate that creating engaging and informative content on social media platforms, particularly Instagram and Telegram, can significantly impact tourist attraction and awareness of sustainable destinations. Additionally, targeted advertising and collaboration with local influencers were identified as effective strategies for enhancing Noor’s brand image and promoting sustainable tourism. Furthermore, interactive websites and online tools for booking and travel planning contribute to improving the tourist experience. Conclusion: The use of digital marketing strategies can play a crucial role in managing sustainable tourism destinations. Noor coastal city, by leveraging these tools and methods, can continue to develop its sustainable tourism sector and be recognized as a model tourism destination in Iran. It is recommended that educational programs on digital marketing be conducted for local tourism stakeholders to enable them to make the best use of these opportunities.

The urgency of research into innovation and digital marketing is driven by growing competition within the tourism industry, which demands greater destination visibility (DV) and tourist engagement (TE). At the same time, Areia Branca Beach, a prominent destination in Timor-Leste, has not been managed optimally to support sustainable tourism. Furthermore, the utilisation of governance innovation and digital marketing—particularly the integration of content marketing (CM), immersive technology (IT), and digital data analytics (DDA)—remains limited and has yet to be substantiated by robust empirical evidence at the scale of a developing destination. This study aims to investigate the role of DDA in the causality between CM and IT in influencing DV and TE. A quantitative approach was employed, using moderated regression analysis (MRA) to test the empirical relationships between the variables. Primary data were collected through face-to-face field surveys of tourists who had visited Areia Branca Beach, located northeast of Dili, Timor-Leste, on at least two occasions. The study adopted simple random sampling (SRS) with a finite population correction (FPC). A total of 364 tourists were selected to assess their perceptions using a structured questionnaire. The study reveals four main findings. First, CM significantly affects DDA and DV. Second, IT influences DDA, but not TE. Third, DDA significantly affects both DV and TE. Fourth, DDA moderates the effect of CM on DV and the effect of IT on TE. The findings underscore that the collaborative governance concept, through governance and marketing innovations, is not yet optimal for shaping sustainable tourism. Finally, future academic and practical policy implications require more in-depth exploration to emphasise the enhancement of resource management capacity genuinely needed in the subjects studied, beyond governance and digital marketing innovations within the sustainable tourism framework.

Introduction. City tourism is one of the most frequently chosen forms of tourism consisting of many motives for doing it. On the modern tourist market, there are many negative phenomena that significantly affect the functioning of urban tourist destinations but primarily have an impact on the decisions of potential tourists about choosing cities as a tourist destination. These phenomena pose a threat to the development of both cities and tourism. They are conditioned by endogenous factors, which result from the functioning of the city, and exogenous ones, i.e. those related to socio-economic relations of the city with the environment, including tourist traffic. Cities, as a destination or transit tourist destination, are characterized by high concentration of tourist traffic; hence, the negative phenomena often affect urban tourist space with great intensity. The aim of the study is to present the author’s concept of sustainable urban tourism policy assumptions. After presenting the concept of sustainable urban tourism development policy, the following issues will be discussed: basics of tourism policy, urban tourism, sustainable tourism, classification of threats related to the sustainable development of urban tourism. Material and methods. The study is of theoretical and conceptual nature. The following research methods will be used: critical analysis of the literature and methods of logical operations. Results. The effect of the considerations is to propose the assumptions of the concept of sustainable urban tourism development policy. Conclusions. The most important problems related to the functioning of sustainable tourism were indicated, taking into account the impact of tourism on the natural environment and on overtourism.

This paper explores the impact of low-carbon service operations on responsible tourist behavior within sustainable cultural tourism. A proposed conceptual framework is used to examine this largely ignored situation through the case study of Xiao Liuqiu Island. The small island in Taiwan reveals a previously understudied phenomenon in sustainable island tourism. The psychological processes connecting cultural and cross-cultural experiences with sustainable tourism are explored using primary and secondary data collected through in-depth interviews of domestic tourists and online reviews of foreign tourists, respectively. Data analysis reveals the significant result that sustainable island tourism comprises two important elements: a supply and a demand side of a destination. The supply side describes low-carbon service operations—which include food, lodging, and ecological tourist activities—while the demand side reflects tourist behaviors—expressed through cognition, emotion, and motivation as well as authenticity. In addition, this paper makes an important contribution to management by emphasizing the need for careful attention to tourism psychology, particularly in natural and ecological environments that use tourism as a marketing strategy in cultural ecosystems services (CES).

This paper aims to analyze the influence of digital marketing in Kosovo’s tourism industry from three key perspectives: consumers, businesses, and industry experts (IEs). The research explores how digital marketing influences the identification of tourist destinations, the promotion of tourism businesses, and sustainable tourism development. The study used semi-structured interviews to collect primary data from twenty-five participants, selected through non-probability and purposive heterogeneous sampling techniques. The data were analyzed qualitatively using a thematic analysis approach, encompassing a multi-step coding process involving data categorization, reduction, and display techniques. The findings reveal that digital marketing significantly impacts Kosovo’s tourism industry. A qualitative analysis of the interviews confirms that digital media is crucial for consumers in identifying tourist destinations. Tourism businesses utilize digital marketing channels to advertise destinations, while IEs recognize digital marketing’s pivotal role in fostering tourism sustainable growth. This study sheds light on how digital marketing not only supports the promotion and identification of tourist destinations but also contributes to long-term tourism development. The study offers practical implications, providing valuable insights for tourists seeking destination information, for businesses in enhancing digital engagement with tourists, and for policymakers aiming to develop targeted, sustainable tourism strategies that leverage digital marketing trends.

In a world where sustainable development is becoming an undeniable priority, the tourism sector of Fez finds itself at a crossroads between the preservation of its immemorial cultural heritage and the adoption of innovative and sustainable practices. The city of Fez, with its medina listed as a UNESCO World Heritage Site, its traditional tanneries, and its rich architectural heritage, represents a living model of the fragile balance between tradition and modernity. This work proposes to explore the strategies and initiatives put in place in Fez to promote sustainable tourism which respects and enhances its unique heritage while responding to contemporary environmental and societal challenges. We will first analyze how Fez manages the influx of visitors while respecting its urban and natural environment, highlighting the challenges and successes of this integration. Next, we will examine the technological and organizational innovations adopted by tourism stakeholders in Fez, such as waste management, water conservation, renewable energy, and digital services for tourists, which contribute to a development more sustainable city. Finally, we will discuss the importance of community engagement and participatory governance in creating an enriching tourism experience that benefits both visitors and local people. The objective of this communication is to highlight good practices and lessons learned from Fez in terms of sustainable tourism, thus offering avenues for reflection and action for other heritage destinations around the world. By recognizing the value of tradition while embracing innovation, Fez is positioning itself as a leader in the transformation towards more sustainable and responsible tourism.

Sustainable culinary tourism offers a unique opportunity to merge nutrition, local gastronomy, and ecotourism for holistic tourism experiences. This study explores the potential of Osogbo’s traditional dishes to enhance sustainable tourism through nutritional awareness, cultural heritage, and environmental conservation. Key objectives include assessing the nutritional profiles of local cuisines, evaluating their impact on tourist satisfaction, and formulating strategies for sustainable culinary tourism. The study hypothesizes that nutritional awareness significantly influences tourist satisfaction and contributes to sustainable tourism development.A mixed-methods approach was employed, incorporating in-depth interviews with chefs, nutritionists, and cultural custodians, alongside surveys of 322 participants. Nutritional analyses of traditional dishes complemented data on tourists’ perceptions of gastronomy’s role in their experiences. Statistical tools, including chi-square and regression analysis, were used to test hypotheses, revealing that 93.4% of respondents valued the nutritional quality of local food, with a strong positive correlation (β = 0.45, p = 0.003) between nutrition and tourist satisfaction.Findings highlight the potential of Osogbo’s culinary offerings in driving sustainable tourism. Traditional dishes, characterized by their nutritional richness and cultural significance, not only enhance visitor experiences but also promote wellness and sustainability. Environmental conservation efforts, such as using local and seasonal ingredients, resonated strongly, with 80% of tourists willing to pay a premium for eco-friendly options.In conclusion, integrating nutrition into Osogbo’s culinary tourism strategies can elevate the region as a model for sustainable tourism. Recommendations include developing nutritional profiling programs, promoting farm-to-table initiatives, and establishing sustainable gastronomy certifications to foster a vibrant and eco-conscious culinary tourism sector

This community service program aimed to develop tourism strategies that could enhance the attractiveness of the Siwalangan Waterfall tourist spot in Kindingan Village, Hulu Sungai Tengah Regency. Various activities were conducted, including aligning perceptions, researching tourism development strategies, training in digital marketing, creating local craft outlets, hosting a tourism festival, and producing a short film to promote the village's tourism potential. The digital marketing training was designed to introduce modern promotional techniques to the community, to increase tourist appeal. Additionally, the establishment of local craft outlets aimed to support the village's creative economy. The results of this program indicated an increase in the community’s knowledge about digital marketing and awareness of the importance of sustainable tourism management. Moreover, the availability of supporting facilities and promotion through digital marketing successfully broadened the exposure of Siwalangan Waterfall's tourism potential, which is expected to attract more visitors. However, challenges encountered during the program ismplementation included a lack of awareness among some community members about the sustainability of tourism. To address this, further programs focused on education and enhancing community participation in tourism management are necessary to optimally and sustainably maximize the village's tourism potential. This program lasted for 58 days, utilizing a live-in participatory approach, whereby the team resided in the village throughout the service and were actively engaging in community activities beyond the program itself.

This study examines the role of the creative economy as a driving force for sustainable tourism in the Merbabu Mountain slope area. Using a qualitative descriptive approach, the research was conducted over six months, involving 25 key informants including community leaders, creative economy entrepreneurs, tourism managers, village officials, and tourists. The results show that the Merbabu Mountain slope area possesses diverse creative economy potential, particularly in traditional culinary arts and local resource-based handicrafts. The integration of creative economy with tourism has successfully increased tourist length of stay from 1 to 2.5 days and increased creative economy actors' income by 40% within a year. Despite challenges in product standardization and digital market access, an integrated development model was created comprising human resource capacity building, local wisdom-based product development, tourism package integration, and digital marketing development. The research recommends establishing a creative economy management unit at the regional level to ensure program sustainability. This study contributes to both theoretical understanding and practical implementation of creative economy integration in sustainable mountain tourism development, providing a replicable model for similar regions across Indonesia.

Visiting turtle’s breeding sites is often regarded as good natural tourism to show concern about endangered species. Not all of the sites in Indonesia is run by authorized institutions such as the Natural Resources Conservation Agency or the Fisheries Office. Many local communities also try to take benefit by running the breeding sites independently. Consequently, the managers need to cover the costs by offering turtle observation tourism. They are mostly doing the marketing through various digital media as the most economical method. However, as shown in the advertisement, the offered tour does not support the sustainable ecological tourism. The shelters are not compatible with the turtle’s requirement to swim. The sites are also overpopulated, which causing cannibalism. The managers also allow visitors to touch or lift the turtle from the water and consume the eggs. Besides, they also offer accessories from turtle carapace, as well as trading preserved sea turtles. This study looks at the contradictory between tourism and conservation through the content of the applied digital marketing. By using a critical discourse analysis method, this study concludes that there are absolute necessities to increase the awareness of the tourists and the turtle breeders about sustainable tourism.

Gastronomic tourism is a strategic tool for territorial development, as it promotes cultural heritage, supports local economies and encourages environmentally responsible consumption. This study attempts to analyse the evolution of key gastronomic products through digital marketing tools, reflecting on the need to know this real data in order to carry out sustainable territorial and tourism planning. To do so, it uses a methodology based on the analysis of data obtained through Google Trends, taking as a reference a set of terms related to seafood, traditional meats and wines with designation of origin. The study examines the seasonal patterns and geographical distribution of interest in these terms, evaluating their impact both inside and outside Galicia as a replicable methodological case. The results show significant differences between categories. In addition, there is a generalised decrease in the search for gastronomic terms, which may indicate a reduction in the relative weight of this element as a factor in the creation of the image of the territories. In conclusion, the article demonstrates the capacity of this methodology to propose more sustainable tourism, territorial and economic planning strategies based on the transformation of qualitative imaginaries into quantitative data and trends.

Learning outcomes After completion of the case study, the participants would be able to understand the challenges in building a sustainable homestay tourism business; develop a positioning statement for La Pinekonez which builds a unique competitive advantage; and outline elements of the business strategy to profitably sustain and grow a sustainable tourism homestay in terms of service offering, pricing, marketing and operations. Case overview/synopsis La Pinekonez Homestay, located in the beautiful region of Himachal Pradesh, India, is the subject of this case study, which explores both its successes and its difficulties. In August 2022, Arvind, the dedicated sole proprietor of La Pinekonez, grappled with multifaceted challenges, the first being the foray of established hotel chains into the homestay business. As the protagonist, was is in dilemma of preserving La Pinekonez’s unique identity amidst corporate competitors, particularly with regards to differentiating from the expanding hotel chains. The clash between customer expectations for hotel-like amenities and the homestay’s commitment to sustainable tourism presented a crucial challenge. Negative reviews questioning the authenticity of La Pinekonez’s green initiatives heightened the complexity. Adding to Arvind’s predicament were the seasonal fluctuations in tourist inflow and his aspiration to embrace immersive tourism trends. This case study facilitates exploration of strategic positioning, sustainability management and marketing strategies in the dynamic and competitive hospitality industry. It also offers insights into the complexities of balancing differentiation, customer satisfaction and sustainability while navigating the evolving landscape of tourism trends. Complexity academic level This case study is suitable for students of tourism and hospitality management at postgraduate level. The case study can be discussed once the basic concepts of hospitality management and service dimensions are covered. Supplementary material Teaching notes are available for educators only. Subject code CCS 12: Tourism and hospitality.

According to the World Heritage Convention, rural landscapes are evolving cultural landscapes and their heritage and management is a major international concern. The proposal of UNESCO World Heritage Sustainable Tourism (WH+ST)’ has enlightened different arguments about protection and utilisation of the value of rural landscape heritage. The Outstanding Universal Value (OUV) of rural landscapes results from the interaction of nature and humankind. Local community residents are critical for the sustainable tourism development of rural landscape heritage. Landscapes would lose their authenticity and integrity without participation of community residents. At the same time tourism is promoting the economic development of communities, tourism will affect its natural environment and social culture in varying extents. Because of such impacts, rural landscapes are subject to the risk of becoming overly commercialised. In this sense, the discussion will focus on how to achieve balance among the various forces stemming from protection of the OUV of rural heritage, economic development and sustainable community-based tourism. This paper is based on field research at the World Heritage Hani Rice Terraces at Azheke Village (Yunnan Province, China). At this site, the agricultural landscape, architectural design, rural culture, and social traditions have confronted challenges because of the rapid development of the tourism industry soon after designation as a World Heritage Site in 2013. The planning was carried out in respect of three key problems: (1) How to motivate community residents’ sense of recognition and honour of the heritage value? (2) How to create the manner and approach for the community residents to participate in rural sustainable tourism? and (3) How to improve the social residents’ interests in the course of developing rural heritage tourism? Specific planning measures and suggestions have also been proposed in hopes that community residents take the initiative to protect, utilise and undertake the OUV of the Hani Rice Terraces.