Abstract
Some people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer these questions, this study conducted a twophase investigation with Brazilians citizens: an exploratory and qualitative phase with 16 in-depth interviews and a descriptive and quantitative phase based on a model supported by the 3M Model of Motivation and Personality (Mowen, 2000), and interpreted using structural equation modeling, with partial least squares (PLS). The most important motives identified were push motives (to search for self-knowledge and personal development) and pull motives (to face adventures and challenges, seek novelty, have stories to tell, and experience cultural diversity).
Highlights
Data from the World Tourism Organization (UNWTO, 2016, p.2) show that international tourist arrivals have had virtually uninterrupted growth, “from 25 million in 1950 to 278 million in 1980, 674 million in 2000, and 1186 million in 2015.” Estimates indicate that the growth in international tourists is expected to increase by 3.3% per year to reach 1.8 billion in 2030 (UNWTO, 2016)
The motives search for self-knowledge and personal development (AUT), search for authenticity and freedom (EUAUT), and break the routine and escape from reality (ROT) were classified as travel orientation antecedents
The first specific objective of this research was to understand what are the main motivations and relevant compound personality traits of people who love to travel. It was performed at the qualitative phase, which identified the following push motives, or travel orientation antecedents: search for self-knowledge and personal development (AUT), search for authenticity and freedom (EUAUT), and break the routine and escape from reality (ROT)
Summary
Data from the World Tourism Organization (UNWTO, 2016, p.2) show that international tourist arrivals have had virtually uninterrupted growth, “from 25 million in 1950 to 278 million in 1980, 674 million in 2000, and 1186 million in 2015.” Estimates indicate that the growth in international tourists is expected to increase by 3.3% per year to reach 1.8 billion in 2030 (UNWTO, 2016). Data from the World Tourism Organization (UNWTO, 2016, p.2) show that international tourist arrivals have had virtually uninterrupted growth, “from 25 million in 1950 to 278 million in 1980, 674 million in 2000, and 1186 million in 2015.”. The share of tourism in emerging economies increased “from 30% in 1980 to 45% in 2015 and is expected to reach 57% by 2030” (UNWTO, 2016, p.3). According to the World Economic Forum (2017, p.15): Brazil is blessed with the largest and most diverse natural resources on the planet (1st). It has very strong cultural resources (8th), from sports and entertainment to several heritage cultural sites and significant business travel. Brazil holds the 27th position in the travel and tourism competitive index (World Economic Forum, 2017), and doesn’t rank among the top-20 countries that expend money on international tourism (UNWTO, 2016)
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