Abstract
ABSTRACT This research investigates travel calculated hedonism (TCH) in diverse tourism contexts. An extant literature review, five focus groups and two expert panels conceptualised TCH. Field studies operationalised TCH in drinking (N = 355), eating (N = 351), wellness (N = 330) and shopping (N = 337) contexts. Findings identified four TCH scale dimensions – delaying rewards, planned impulsiveness, planned financial compulsiveness and planned time/physical compulsiveness. Theoretical definitions of TCH set the groundwork for rationalised binging that is cognitive- and affect-driven. The methodology presents an approach for a rigorous TCH measure. The TCH scale offers a tool for practitioners to design activities that instigate rationalised binging and responsible behaviour.
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