Public smart phone app success factors

Abstract

This study aims to find public smart phone app (public app) success factors through the comparative analysis of selected cases. More specifically, the purpose of this study is to find critical factors at the Plan, Do, and See stage, which produce the difference of the maturity level of the public apps. In order to fulfill this purpose, the authors conduct comparative case study on the building process of the four public apps provided by Seoul City Government. According to the research findings, project size, budget, and manager's attitude are critical for the difference of the maturity level of public apps at the Plan stage. Also, selection of capable private partners or contractors for building public apps and information quantity and quality used for providing information services via public apps are crucial for the success of public apps at the Do and See stage, respectively. In the future, the authors plan to revise analytical framework reflecting the idiosyncratic characteristics of mobile government as well as to elaborate data collection and analysis of the public apps making process of the selected cases.