Abstract

In the ever competitive world of the air medical industry, an increasing emphasis is placed on outreach, public relations, and marketing of the air medical transport program's services. These efforts can, in a very literal sense, determine whether a flight program is successful, fails, or simply dwells in a perpetual state of mediocrity. The single greatest driving force determining failure or success is volume, and the pursuit of that transport volume is fraught with both intrinsic and extrinsic complexities.

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