Public Reactions to Policy Recommendations from the Banff-Bow Valley Study: A Longitudinal Assessment

Abstract

The Banff-Bow Valley Study (BBVS), a two-year, $2.4 million project designed to formulate guidelines for the future of a major National Parks region in the Canadian Rockies, provided a comprehensive set of over 500 policy recommendations for enhancing ecological integrity and managing sustainable tourism in this popular, environmentally sensitive destination (Page et al., 1996). For these recommendations to be implemented effectively, support from a broad range of stakeholders in the Canadian citizenry is essential. Surprisingly, the BBVS itself did not explore public attitudes towards its final recommendations. In an attempt to overcome this shortcoming, the present authors undertook to assess the degree of public support for the major recomm endations of the BBVS. The total assessment consisted of a two-phase longitudinal study. Phase 1 was conducted in 1996, following the release of the BBVS recommendations. Phase 2, which sought to verify the stability of the initial results, was conducted in 2000. W hile some shifts in public support were identified, the most significant findings of Phase 1 were verified. The total study identified those recommendations most likely to be accepted or rejected by Canadians.