Public Perceptions of Onshore Wind Power: How Psychology and Sentiment Shape Australian Clean Energy

Abstract

Onshore wind technology continues to proliferate across the world. As wind power grows, public perceptions have shifted in unforseen directions. In Australia, local opposition to wind farms, originally based on protestations against visual impact, have shifted towards concerns about the low-frequency noise output of wind turbines, concerns at odds with scientific research. The manifestation of health fears is better explained by current research on the impacts of health-based misinformation presented by wind farm opposition groups. The role of risk perception is explored, with particular reference to issues regarding control and equity. Value systems and ‘cultural cognition’ are also discussed. The importance of low-carbon generation entails a close and motivated examination of the public perception of new technology, with the Australian energy landscape serving as a fascinating case study.