Abstract
In this article we intend to analyze what is the state of the art in which the São Paulo City is in relation to the concept of Mil Cities, instituted in 2018 by UNESCO. From a group of metrics developed by the institu tion, we intend to see and measure effective actions that have already been implemented or are under development, that can serve as a basis to enable the construction of a MIL City in the analyzed public institu tion. In this tracking we want to understand how public communication from the perspective of public interest can establish itself as a paradigm, when governments, organizations and society demand a new and higher level of interlocution and exchange, with the purpose of transforming reality for a project that can transform the city of São Paulo into a MIL City. We use exploratory research in primary and secondary sources as a methodology.
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