Abstract

Abstract Motivations for the supply of farm tourism have previously been researched as just one component of broader farm tourism studies examining the nature and behaviour of rural tourists and the impact of tourism on farmers and farm operations. A new arena for empirical research lies in farmers' perceptions of the psychosocial, economic, and environmental costs and benefits of farm tourism, and relationships between these perceptions and levels of interest in tourism supply. The dual social and economic benefits of tourism for farmers have led to the notion of hosts and guests engaging in what has been termed a unique “psycho-economic transaction” (Stringer, 1981) where a mix of monetary and nonmonetary motivators are embraced. Farmers already engaged in tourism generally recognise that such transactions create both positive and negative outcomes for their family lifestyle, farm production, farm environment, and economic state. However, much less is known about the perceptions of farmers not involved ...

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