Abstract
This paper examines the effect of racial cues on candidate perception and evaluation. In an experimental setting, we manipulated the race of a hypothetical candidate. Our causal model then examines how the candidate's race influences voters through stereotyping biases as well as the more affect-laden impact of racial prejudice. The experimental design affords many advantages over traditional survey research because we possess (1) complete control over the policy stands taken by the candidate and (2) an ability to eliminate confounds among the explanatory variables. We conclude by noting the pervasive influence of cognitive and affective expectations on black candidate perception and evaluation, and how these psychological biases might inhibit the formation of a nonracial, middle-of-the-road campaign by black candidates. Additionally, we note limitations of the experiment design and propose an agenda for future research.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
