Abstract
Building on the Health Belief Model, the study attempts to examine the roles of outcome expectations, internal cues and external cues in predicting health consumers intention to use MyHEALTH Portal which is the Malaysian National Web based Health Information Service. Based on the results of the structural model, there are evidences for outcome expectations and internal cues to predict the health consumers intention to use MyHEALTH Portal. The findings provide valuable insights for the Malaysia Ministry of Health in identifying significant psychological factors in promoting the portal usage behaviour, which ultimately, help to achieve their long-term goal.
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