Abstract
The dilemma associated with making a choice between local and foreign goods has given rise to the desire to x-ray the importance of purchase intention as a veritable component in consumer decision making process. This study, therefore examined psycho demographic factors (patriotism, self-esteem, attitude towards product quality, sex and age) as predictors of intention to purchase made-in-Nigeria clothing. A cross-sectional survey design with a multi stage sampling technique was used to obtain data from 810 students across the faculties in Yaba College of Technology. Data collected were analysed using descriptive statistics, zero-order correlation and regression analysis. Results obtained indicates that patriotism, sex, self-esteem and attitude towards product quality jointly predicted intention to purchase made-in-Nigeria clothing while patriotism and self-esteem independently predicted made-in-Nigeria clothing. It is recommended that Entrepreneurs and government agencies embark on public enlightenment and awareness campaign to improve the patriotic zeal of the citizenry.
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