Prurarilingualism and International Corporation for Enhancing the Image of Private School in Banyumas Region

Abstract

School is a special social space in preparing the futur generation, which not only forms cognitive, psycho-motor, and affective aspects, but also a forum for socio-cultural development. As a social instrument, the diversity of situations contributes to theirs images which is clearly reflected in the generally image of schools in Indonesia, and particularity in Banyumas region, including the demarcation of public and private schools. This dichotomy directly implies a different quality for the image of private schools which are often considered a marginal areas, even though both public and private schools have their own uniqueness in preparing their students. Recently, there has been a strategy through prurarilingual teaching programs to deal with the phenomenon of globalization. In reality, the implementation of this strategy is still far from perfect in preparing young Indonesians who are dynamic academically and professionally. This is because the prurarilingualism aspects have not been integrated that support the language competence of the learners. As a result, prurarilingual teaching as a strategy for enhancing the image of a private school serves only as a slogan, and not as a milestone. Therefore, through the application of a prurarilingualism program that focuses on developing: (1) paralinguistic behavior: (i) body language, (ii) using anomatope, and using (iii) prosody, and (2) paratextual behavior: (i) illustration and ( ii) typography, is expected to be able to improve the image of private schools that make multilingual programs as an imaging strategy which is also supported by international corporation networks