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Abstract
Objectives: This study aims to safeguard consumers’ right to know in online shopping in China by addressing challenges posed by false or misleading information. It supports the goal of responsible consumption and production as outlined in SDG 12. Theoretical Framework: Grounded in consumer protection theories and relevant legal frameworks, this research examines the evolution of consumer rights and compares online and traditional shopping environments. Method: The study employs a literature review, case analysis, and statistical data to investigate legal and regulatory challenges affecting consumers’ right to know. Results and Discussion: The findings reveal key issues, including inadequate legislation, ineffective enforcement, and inefficient dispute resolution mechanisms. These challenges hinder consumer protection in the digital marketplace, highlighting the urgent need for legal improvements. Strengthening regulatory frameworks and enforcement mechanisms can enhance transparency and trust in e-commerce. Research Implications: This study provides actionable recommendations for policymakers and stakeholders to improve consumer protection laws and ensure effective enforcement. Addressing these issues is essential for fostering a fair and sustainable online shopping environment in China. Originality/Value: This research offers a comprehensive analysis of consumers’ right to know in the Chinese e-commerce landscape, identifying gaps and proposing practical legal solutions. It contributes to the broader discourse on digital consumer protection and provides valuable insights for improving online marketplace regulations.
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