Proposed Business Strategy In Sulawesi And Maluku Region: A Case Study of Xyz

Abstract

The world economy is contracting because of war and widespread inflation. The Indonesian economy is still growing faster than the world average, though—roughly 5–6% faster. As a result, the company's growth and profitability in Indonesia depend on its growth plan. Services and consumables make up the Indonesia business area of XYZ. Although XYZ is already a key player in the services and consumables industry, to stay in line with the company's strategy, XYZ must grow in the Sulawesi and Maluku regions. According to current market understanding, mining is a rapidly expanding industry in Indonesia. As a result, mining is the best industry to investigate for XYZ services and consumables, and it is the best growth plan in this sector to increase the company's revenue. In order to perform this study, a framework for business strategy research is created, data is gathered, and research is reviewed. Structured interviews with respondents from all throughout Indonesia are used to gather data. Questions are posed to many departments inside the respondent's organization, including the management, sales, customer service, operations, repair, and logistics departments. The VRIO, PESTEL, PORTER Five Forces, and SWOT methods will be used to analyze the internal and external circumstances that are relevant to this investigation. Choosing the best approach to grow the Sulawesi and Maluku regions is crucial to increasing the revenue for XYZ in Indonesia. Using the Diamond Strategy framework is one of the methods used to formulate a strategy to achieve the objective. This framework can define each element of Arenas, Vehicles, Differentiators, Staging, and Economic Logic. Finally, XYZ anticipates it will include a clear implementation plan to execute this proposed strategy. With this, XYZ will be able to increase its revenue in Indonesia further.