Abstract
Over time, scientists have studied the potential of peptides as nutraceuticals by measuring their bio functionalities. The aim of this study was to ascertain the potential of isolated peptides as nutraceuticals in Nigeria using market availability. A market survey was carried out to determine the willingness of citizens who possess buying power, to purchase this product. The survey was conducted using survey monkey. 54.17% of the sample population declared unlikelihood to purchase these bioactive peptides, 20.83% of this group had no idea, of which most were men. Of the 45 and above age group, 55.5% declared high likelihood for purchase of nutraceutical peptides. On the assumption that only the aging group subscribes to nutraceutical peptides, there is little prospect of seeing these peptides being utilized to their maximum potential in Nigeria for health maintenance. Hence enlightenment of the public is necessary to increase acceptability and prospect of bioactive peptides as nutraceuticals.
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