Propaganda analysis in social media: a bibliometric review

Abstract

Purpose This paper aims to examine the trends in research studies in the past decade which address the use and analysis of propaganda in social media using natural language processing. The purpose of this study is to conduct a comprehensive bibliometric review of studies focusing on the use, identification and analysis of propaganda in social media. Design/methodology/approach This work investigates and examines the research papers acquired from the Scopus database which has huge number of peer reviewed literature and also provides interfaces to access required for bibliometric study. This paper has covered subject papers from 2010 to early 2020 and using tools such as VOSviewer and Biblioshiny. Findings This bibliometric survey shows that propaganda in social media is more studied in the area of social sciences, and the field of computer science is catching up. The evolution of research for propaganda in social media shows positive trends. This subject is primarily rooted in the social sciences. Also this subject has shown a recent shift in the area of computer science. The keyword analysis shows that the propaganda in social media is being studied in conjunction with issues such as fake news, political astroturfing, terrorism and radicalization. Research limitations/implications The lack of highly cited papers and co-citation analysis implies intermittent contributions by the researchers. Propaganda in social media is becoming a global phenomenon, and ill effects of this are evident in developing countries as well. This denotes a great deal of scope of work for researchers in other countries focusing on their territorial issues. This study was conducted in the confines of data captured from the Scopus database. Hence, it should be noted that some vital publications in recent times could not be included in this study. Originality/value The uniqueness of this work is that a thorough bibliometric analysis of the topic is demonstrated using several forms such as mind map, co-occurrence, co-citations, Sankey plot and topic dendrograms by using bibliometric tools such as VOSviewer and Biblioshiny.