Abstract
Abstract This article presents findings pertaining to digital you-narratives in which ungendered third person Chinese pronoun ta is embedded. The study asks what implications the script choice ta, as opposed to gendered 他 ta ‘he’ and 她 ta ‘she’, has for the facilitation of situational empathy when used in conjunction with specific and generic 你 ni ‘you’. The study draws on 131 digital texts from celebrity verified accounts on social media platform Sina Weibo in October 2015. From a Discourse Analytical perspective, the study utilizes pragmatic and textual approaches under a constructivist narrative analysis framework to examine the facilitative role of ta in relation to empathy invoked in readers. The study proposes that ta is a pragmatic resource used to facilitate the co-construction of emergent narratives based on situational empathy. The implications of said findings are discussed along with future avenues of research.
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