Abstract
In the “real world,” product development and innovation in an entrepreneurial venture or in an intrapreneurial corporate setting are very different from entrepreneurial academic education. This paper addresses the approaches undertaken by three very diverse academic institutions to bring interdisciplinary initiatives from across the university for business and entrepreneurship educators while maintaining their disciplinary identity. These approaches reinforce the notion that linking business and engineering decisions in the entrepreneurial product development process should enhance a product's success potential while at the same time persuade non-technical entrepreneurship students that without engineering input their efforts may yield inferior or unfeasible solutions.
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