Abstract
The paper explores the styles and strategies used to promote goods and services in Cape Town newspapers during the late 19th century. It categorizes business advertisements in the Cape Argus and the Cape Times according to the classification scheme developed by Scott Bennett for the quantitative analysis of advertising in British newspapers. Content analysis of these advertisements shows that many business owners, especially drug merchants, aggressively and fraudulently promoted their products and services. In addition, they used advertising to introduce new products and inventions to Capetonians in very much the same way that advertising was used to introduce similar products and services to Londoners. The paper concludes that content analysis of advertisements is a useful method of studying print culture, business, and society.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
