Abstract
Tourism in the district of Buleleng, North Bali, is in a process of development so that it is expected to be able produce products of tourism as rapidly developing as the South Bali. The government of Buleleng district has launched an intensive campaign with an aim to develop object of tourism and also holding festivals expected to be able to attract tourist to come. One of the festival is the Lovina Festival which aims to promote the tourism of Buleleng District to improve the economy of Buleleng citizen and increasing the locally-generated revenue. The objective of this research is to learn the precise and effective promotion to implement to attract the interest of tourist to spend their vacation in Buleleng regency especially on the Lovina region. The research method which will be used in this research is the method of qualitative using data gathering technique, observation, interviews and documentation. The result of this research shows the inadequacy of promotional media in use, which resulted in less enthusiasm from visiting tourists.
Highlights
Tourism is one of the largest contributor of foreign exchange in the non-oil and gas sector
Validation of this research is data triangulation of data with researchlocation in Lovina area where the Lovina Festival held by the Government of Buleleng Regency
The implementation of Lovina Festival 2007 took place from September 14, 2017 to September 18, 2017 in Lovina region which is divided into 5 zones: Zone 1 Traditional Stage, at East Stage in Kalibukbuk Village, Zone 2 Modern stage, at West Stage in Kaliasem Village, Zone 3 Lovina East Parking Park, Zone 4 Kaliasem Field and Zone 5 APIK Parking Lot Lovina Festival 2017 were combine with Sail Indonesia Yatch Rally Tourism which ran from September 9th to September 15th, 2017 with 23 ships and held by ASWINDO (Indonesian Sail Tour Association)
Summary
Tourism is one of the largest contributor of foreign exchange in the non-oil and gas sector. In Indonesia itself, tourism is developing constantly with innovation and discovery of tourist attraction being one of the most sought after aspect. One of the province which lives revolves around tourism is the island of Bali, which is known as the famous Island of Thousand Temples and has a culture based on the principles of Hinduism. Bali has a beautiful natural blend and a unique culture. Each region in Bali has its own unique culture and tradition so tourism in Bali is varied and interesting to enjoy. According to the data from Badan Pusat Statistik Provinsi Bali (Bali Province’s Central Bureau of Statistic) in 2016, foreign tourist who visit Bali is dominated by tourist from Australia with as a many as 1,143,157 people visiting, followed by China with
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