Program Kitar Semula: Persepsi Masyarakat Terhadap ReDMac

Abstract

The issue of solid waste management through recycling programs in Malaysia have long been discussed in the mainstream media. However, the issue is still not taken seriously since until today the recycling rate is still low about 11 percent compared to developed countries, which already exceeds 70 percent. The situation is alarming because of its implications on the health and size of landfill is increasingly limited. Therefore, this study aimed to investigate the level of customer awareness campaign supermarkets to recycle through the reward system through the use of automatic machines discharge bottle called Deposited Recycle Machine (ReDMac). Data were collected through a questionnaire and interviews. A number of respondents involved were 362 people and they were randomly selected from five different locations. The study found that 73.2% of respondents were aware of the recycling campaign held out of which 59.7% were admitted to participate in the recycling campaign, while 77.1% of respondents agreed with the reward system to encourage consumers to practice recycling. This study convinced that the best alternative is to recycle plastic bottle through the use ReDMac, as a new way to educate the society to love environmental.